Jack Daniel’s Removed from Canadian Shelves Amid Trade Dispute
Recently, shoppers in Canada may have noticed a significant change on liquor store shelves—American brands, including Jack Daniel’s, are being pulled from stock. The Liquor Control Board of Ontario (LCBO) announced earlier this year that it would stop purchasing U.S. products, and that decision has now taken effect.
A viral video showing a store worker removing Jack Daniel’s from shelves has drawn attention to the situation. The LCBO confirmed that retail customers can no longer purchase U.S. products online or through their app, and wholesale buyers—including bars, restaurants, and grocery stores—are also unable to place new orders for American alcohol brands.
The decision comes in response to ongoing trade measures between the U.S. and Canada. As a result, some American liquor brands are being phased out of Canadian stores, with local businesses and alternative products gaining more visibility.
Leah Russell, a manager at a Toronto pub, shared her perspective with BBC News, stating: “I think it’s great to support local businesses and shift focus to homegrown products.”
However, not everyone sees it as a positive move. Jack Daniel’s parent company, Brown-Forman, has expressed concern over the impact on their business. CEO Lawson Whiting commented on the viral video, saying, “That’s worse than a tariff because it completely removes our products from shelves, cutting off sales entirely.”
While discussions around trade policies continue, the shift in alcohol availability highlights changing market dynamics. Whether American brands will return to Canadian shelves in the near future remains uncertain.