TGI Fridays, the renowned American restaurant chain, has undertaken a strategic move to close more than 30 underperforming establishments across the United States. This unexpected decision, forming…
TGI Fridays, the renowned American restaurant chain, has undertaken a strategic move to close more than 30 underperforming establishments across the United States. This unexpected decision, forming part of the company’s growth strategy, aims to ensure long-term success and a continued commitment to providing an exceptional dining experience.
The closures, marked by overnight notices on affected locations, impacted states such as New Jersey, Massachusetts, and New York, with a total of 36 restaurants shuttered. Simultaneously, former CEO Ray Blanchette acquired eight corporate-owned restaurants in the Northeast, signifying a noteworthy shift in ownership.
Ray Risley, TGI Fridays’ US president and chief operating officer, emphasized the company’s dedication to delivering a superior guest experience. The move to strengthen the franchise model and close underperforming stores is viewed as an opportunity to optimize operations and position the brand for future success.
Despite the surprise expressed by customers and employees, TGI Fridays assured stakeholders that the closures were necessary for the brand’s sustainability. Approximately 80 percent of affected employees have been successfully transferred to other company locations, demonstrating the brand’s commitment to supporting its workforce during this transition.
This strategic shift follows recent menu enhancements in October 2023, with TGI Fridays introducing sushi and refreshing cocktails to stay competitive. The fate of the sold-off locations remains uncertain, leaving customers and industry observers intrigued about their future. In conclusion, TGI Fridays navigates these changes with a steadfast commitment to its guests and staff, aiming for enduring success in the evolving restaurant industry.