At the height of the Black Lives Matter protests last summer, PepsiCo decided to scrap the “racist” Aunt Jemima name for the pancake mix and syrup brand. In the months since that decision went viral, the marketing gurus at Pepsi have been working around the clock to figure out the best name to replace Aunt Jemima. And now they are unveiling their long-awaited decision: Pearl Milling Company.
You can expect to see the new packaging in a store near you in June 2021. Until then, products bearing the racist name will continue to be sold – but with the image of the iconic character stripped from the packaging.