In the ever-evolving world of makeup and beauty trends, young women are embracing a new style of makeup known as ‘unapproachable makeup’ to deter unwanted attention from men. This fascinating trend, which has gained significant traction on TikTok under the hashtag #UnapproachableMakeup, has sparked a movement where thousands of women proudly display their bold makeup looks as a means of asserting their independence and warding off unwelcome advances.
The ‘unapproachable makeup’ trend stands in stark contrast to conventional makeup styles that often emphasize softness and natural beauty. Instead, it leans into full-on glamour, with a focus on dramatic features such as dark, smoky eyes, full lips, and chiseled cheekbones. This makeup aesthetic symbolizes strength and self-assuredness, sending a clear message that these women are in control of their own boundaries.
One prominent figure in the ‘unapproachable makeup’ movement is UK-based makeup artist Brooke Ellis, who goes by the handle @brookeellismakeup on TikTok. In a viral video titled ‘Unapproachable Makeup Trend…Intimidating Girl Makeup,’ Brooke showcases her remarkable skills by creating a captivating look. Her transformation includes striking smoky eyes, dramatic lashes, sculpted cheeks, defined lips, and cascading waves in her hair.
Another TikTok creator, Gabrielle, using the handle @gabxxrielle, also contributed to this trend, unveiling her interpretation of the ‘unapproachable makeup’ look. Her version features bold smoky eyes, chiseled cheeks, plump lips, and a radiant, dewy complexion.
US-based TikTokker Megi Hebeja, known as @megihebeja, explicitly outlined the motivation behind this makeup trend in one of her videos. She humorously expressed her love for “p****** men off” and asserted that nothing deters men more effectively than appearing too intimidating to approach. Megi’s makeup tutorial reveals the steps she takes to create her ‘unapproachable makeup look,’ which she relies on when she goes out without her boyfriend.
Megi’s makeup routine includes strong, defined eyebrows, a smoky winged eyeliner with extra liner and mascara for dramatic eyes, and sculpted cheeks enhanced with blusher and highlighter. She highlights the fact that not every man at bars or social events is interested in a genuine connection and emphasizes that this makeup look serves as a protective shield against unwanted advances.
This trend takes on a deeper meaning beyond makeup aesthetics. Sex and relationship expert Hope Flynn, the founder of FeedMeFemale and head of content at iPlaySafe, sheds light on the significance of the ‘unapproachable makeup’ movement. According to Hope, this trend represents women taking a stand against harassment and assault in public spaces.
Hope explains that statistics regarding unwanted attention directed at women are alarming, with many women experiencing harassment in various forms. For instance, a staggering 68 percent of FeedMeFemale followers reported having been inappropriately kissed. In light of these disturbing statistics, ‘unapproachable makeup’ serves as a symbol of empowerment and self-protection.
The makeup trend aligns with broader initiatives aimed at preventing unwanted attention. Women are increasingly adopting measures such as carrying keys for self-defense when walking at night and sharing their locations with friends. As Hope points out, 99 percent of FeedMeFemale followers have experienced sexual harassment at some point in their lives, illustrating the urgent need for women to feel safe and protected.
In 2022, the British government even introduced legislation criminalizing sexual harassment in public spaces, a step toward curbing catcalling and street harassment. ‘Unapproachable makeup’ adds another layer of defense, allowing women to confidently assert their boundaries and enjoy social outings without fear of harassment.
In essence, the ‘unapproachable makeup’ trend empowers women to reclaim their autonomy, assert dominance, and establish personal boundaries. It is a tangible expression of resistance against harassment and a statement that women should be able to enjoy themselves without compromising their safety. By donning this makeup look, women embrace a newfound sense of liberation and empowerment, signaling a positive step toward a more inclusive and respectful society.
As the ‘unapproachable makeup’ trend continues to gain momentum, it stands as a testament to the resilience and strength of the women who choose to wear it. It sends a clear message: women are taking control of their own narrative and will no longer tolerate unwanted attention or harassment. In a world where personal safety and autonomy are paramount, ‘unapproachable makeup’ represents a powerful statement of self-empowerment and a brighter, safer future for all.