Usher Raymond has had a successful R&B career and continuously makes waves. The 45-year-old superstar, who has been in the industry for over two decades, recently headlined the 2024 Super Bowl halftime show, delivering a performance that left fans and critics alike talking.
Despite being a success, there was a time when he contemplated leaving the music industry. He had thought of switching career paths and leaving music for acting, but his love for his passion prevailed.
He said, “No, I want to do what I really love.” Since then he dedicated himself to creating music and delivering electrifying performances and even launched a residency in Las Vegas, which turned out to be a resounding success.
Usher’s decision to continue making music was driven by his belief in quality and performance. He didn’t let comparisons to his previous albums deter him. Instead, he chose to spread his wings in Las Vegas, where he could be creative on his terms.
This has paid off with his 2024 performance at the Super Bowl. However, it wasn’t his first time on that stage. Thirteen years ago, he shared the stage with The Black-Eyed Peas where he performed his hit song “OMG” in Arlington, Texas.
His previous performance, which involved a two-minute routine ending with a daring leap over Will.i.am’s head and landing in a split left a lasting impression on Usher. He also vividly remembers a near mishap during his dramatic entrance when his hand got entangled in the wire suspending him 30 feet above the ground, almost causing him to miss his mark.
Equally memorable was the exhilarating feeling of being on that stage and a desire to return. On February 11, 2024, Usher did indeed return to the Super Bowl stage, delivering a stellar performance, but he didn’t collect any payment for his gig.
While the exact amount Usher invested in his performance remains undisclosed, it’s worth noting that artists have been known to invest heavily in their Super Bowl halftime shows.
For instance, in 2021, The Weeknd, whose real name is Abel Tesfaye, performed at the Super Bowl halftime show and reportedly invested $7 million of his own money to realize his vision for the performance. In the lead-up to his 2024 Super Bowl performance, Usher shared insights into his preparation and hinted at a surprise.
He expressed that performing at the Super Bowl was a dream and a bucket list item for him. He said, “You know, they say what is it, Oscar, Tony, Grammy, Emmy, right? You should put the Super Bowl there too, right?”
Usher shared his strategy for the performance, expressing a desire to revisit his musical journey as far back as his first album, all within the tight 13-minute timeframe. As for whether he would be performing solo or alongside friends, he chose to keep the details under wraps, promising only that “it’s gonna be a great show.”
In anticipation of the show, Usher expressed his belief in his ability to make a significant impact in the city and beyond. He revealed plans for his tour, and his intention to share the energy he created with the rest of the world. He also announced the release of a new album featuring various artists from Atlanta, set to launch after his halftime show performance.
The online community has voiced diverse opinions on the unpaid Super Bowl performance. One user expressed nonchalance, confidently stating, “It’s ok, I’m sure that his bank account is loaded. He’s not hurting.” This sentiment was echoed by another user who simply replied, “Amen.”
Other users compared him to musical legends such as Prince and Michael Jackson, implying that Usher’s performance did not warrant payment. One commented, “I wouldn’t pay for it either. He is no Prince!” while another chimed in, “MJ wasn’t paid either,” referencing Michael Jackson’s iconic Super Bowl performance.
Another user bluntly stated, “He shouldn’t be paid for that performance.” Some internet users who agree with Usher’s decision to perform for free shared their thoughts. One user speculated, “Because his album is coming out soon. No one that performs gets paid because this event is the best way to get their name out there again.”
Another user chimed in, stating, “Because nobody gets paid for the Super Bowl performances. I also think it’s an honor for them to be asked to do it.” A third user echoed these sentiments, “Artists don’t get paid for performing at the Super Bowl. It’s a free way to market themselves.”
While the NFL and Apple Music cover the production costs, which can exceed $10 million, artists often see the performance as a marketing opportunity. With last year’s game attracting 115 million viewers, the potential marketing value is immense.
Usher is leveraging his Super Bowl performance to kickstart an ambitious 2024 plan. This includes the release of his ninth studio album, “Coming Home,” his first since 2016. He also has licensing agreements for a fragrance line and a cognac brand, Rémy Martin, both of which could see a boost in sales following the game.
Usher’s meticulous preparation for the performance extended to his wardrobe. He chose a white Dolce & Gabbana overcoat and suit, adorned with crystal-covered white gloves and a large crystal brooch.
As his performance progressed, he gradually shed layers to reveal a sparkling silver sleeveless shirt, a simple tank top, and his diamond “U” pendant, before finally going shirtless. He later switched to a black and blue moto-inspired outfit, showcasing his style.
Usher’s Super Bowl performance was a spectacle that paid homage to the legendary Michael Jackson. He donned a single glove, a signature accessory of the King of Pop, and showcased intricate footwork reminiscent of Jackson’s style.
His set even included a nod to the Jackson 5 song “Can You Feel It.” Usher openly acknowledged the influence of Jackson’s iconic 1993 Super Bowl halftime show on his own performance, stating that it had revolutionized the halftime show experience.